The logo depicts a balanced diet for good health. All the necessary food items that contain the important nutrients are displayed in the logo.
The logo is depicted in green and black color. The green color is used to play emphasis on the nutrient rich food and the 'tongue hanging out' is used to represent the pleasant flavors and delicious food.
PureRein is a producer and distributor of healthy food Its founder, valuing the work of designers, like Polish logo design legend – Karol Śliwka – wished for a classically simple logomark. The created graphic combines symbols of a fork and a flower, representing food, nature and happiness. The fitting font is rounded, organic-like. Working with the Purerein brand consisted also of designing an extensive series of packaging with hand drawn illustrations of plants associated with the products.
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