For Neuerlehrer (New Tutor) an education provider. This concept deals with the idea of well-balanced study. The mortarboard of course doubling as a see-saw. General vibe requested was light-hearted/friendly/playful, they wanted a logo the could double as a character/mascot to be used as a guide through the software, remember the paperclip helper from Microsoft Word? Similar/same premise. The represented 'age' of the owl is that of an owl chick, so that it can grow up along side the student.
GUS-Trans has a narrow specialization, they provide their transport services to one direction, namely from Europe to Russia or other CIS countries. Their goal was to have a logo that without an explanation tells what they do, how they do it and distinguishes us from others.
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