Oxus Aviation is a company that specialises in the brokering of deals between airlines and sourcing of planes and engines for their clients. They wanted a logo that would represent them, without falling into the bracket of ‘obvious airline company’. I opted to go down the route of utilising the wings of an aircraft in an abstract way. By having one arrow facing ‘North’ and one facing ‘South’ the connection to the brokering service provided by Oxus is apparent in the ‘trading’ nature of the symbol. It also offers a nice reference to the global nature of the business and that any direction is possible. It was made clear by Oxus that they wanted to use a dark blue as the main colour for the logo, I complemented this with a mid grey of clouds to give a real feel for the sky.
A helicopter company based here in South Africa. They work in the mining industry flying long hours and carrying heavy equipment. This is where the concept of the "Work Horse of the Skies" was created.
A Doctor-bird which is moving rapidly upwards in an angle. The Doctor Bird (Trochilus polytmus) is the common name for the Swallow-Tail Hummingbird, the national bird of Jamaica. Unused concept. For sale.
Work for an aviation company. Mootto saw a glider for the first time. He drew it with all the details he could recall.
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