This classically designed logo retains the history or this sporting organisation but gives it a completely modern brand.
Inspired by Super Heroes and Greek Legend, Urban Jungle designed the Guardian identity. Integrating the “G” of the product’s name into a Captain American-esque shield, and using a charcoal colour treatment on a bold stylized version of the Gotham typeface, the identity blends a vivid colour palette of pink and purple, giving the identity strength and modernity.
Inspired by the Spirograph, Urban Jungle designed the identity using a combination of four semi-transparent aqua and ochre circles. The circles symbolize the convergence of two unique corporate entities into one new corporate brand identity — Vantage. Using charcoal for the typeface, the identity blends a vibrant colour palette giving it a fresh, smart and energetic feel, and reflects the youthful and contemporary edge of the company.
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