Here is one option for a logo and branding project for a brand new social network. It revolves around the idea that through Fansite, fans can meet other fans through their common interest in a musician, sports star or celebrity etc. This is signified by the choice of typefaces; ‘Fan’ is in one typeface while ‘Site’ is in another. The two typefaces have been chosen carefully to offer all the right messages and personality. ‘Site’ is written in a hand written typeface, inspired by a celebrity’s autograph which helps give the logotype a unique identity. ‘Fan’ is written in a modern, 'cropped' typeface that represents the fan community and social network aspect of Fansite. Fansite is a modern, digital equivalent of a fan scrapbook or fanzine, or at least this forms the basis. The 'Fan' typeface is modern and has a strong relevant personality itself, but it is treated in a unique way. Each letter is tightly cropped, yet still legible, inspired from old fanzines when fans would use scissors to cut and layout their magazines.

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