Custom type logo for an online tights, leggings, stockings, etc. store. Word "lumen" has meanings like - light, star, glamour, romance. In use by client. http://lumentights.co.uk
Word of the mouth: It refers to oral communication and the passing of information from person to person. It is a advertising company for promoting customers for goods.
This logo is for a completely fictitious architecture studio called Lucid Form Architecture.
The icon is based on an optical illusion of a cube within a cube. Primarily, the form depicts a big cube, made of wood walls and metal-plated top surfaces, with a notch cut out of the center, resulting in a 3-D "L" shape. However, the longer one looks at this, perception begins to shift, resulting in a couple of different interpretations: 1) a small cube with a wooden wall and metal-plated bottom, in the corner of a room, hovering near the top of a tiled ceiling; 2) a room, tilted 90° clockwise, with hardwood floors, tiled walls, and a cube with a wood countertop and metal-plated side on the floor in the corner. This perception shift is important to the name, because it presents an ironic twist. To make "lucid" means to make clear, and while the icon seems to initially baffle and confuse, it ultimately encourages the viewer to challenge his or her preconceived notions of "perception." So too is the Lucid Form methodology for creating seeming impossible structures.
Logo for an event organiser who required a lightweight and simple design. Neon green and blue colours were applied, and toned down to create a calming visual.
This logo was designed for IMS, a landscape lighting and irrigation maintenance company. We created an iconic brand identity that successfully represents their industries, and presents them in a professional, contemporary capacity. Furthermore, IMS's objectives are to become more prominent in the lighting industry, which is reflected in the iconic branding graphics.
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