Imkerei Wojciechowski is an apiary from Austria. This contemporary geometric linear logo for an apiary reinterprets in a fresh way symbols common in the apiculture trade. The image of a bee emerges out of intersecting hexagons of a honeycomb. It creates a layout, whose aesthetic strength lies in the logic of construction. The logomark is complemented by the brand name written using an original angular typeface.
The logo design for the ceramics atelier had to be a simple and one-color symbol, allowing it to be embossed in clay. The owner wished also for it to have a friendly and carefree spirit. Her answer to a aptly posed question lead us to the motif of a smiling sheep, characteristic of her work. I showed the sheep en face, instead of a profile, like she appears usually, and I gave her hooves gestures of creative activity. It accounted for a highly inviting, distinctive and memorable mascot logo in a form of a seal.
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