Sidd & Laine’s mission is to help the world shine a little brighter with jewellery and accessories that look great and make people feel fantastic. The collection consists of jewellery that is lovingly hand-made by artisans in northern India. Designed using natural, semi-precious stones, the range compliments styles as varied as boho-chic, the oh-so glam socialite or even the jeans and T-shirt kind of gal. We were thrilled when we were commissioned to design Sidd & Laine’s brand identity. Aiming to attract a fashionable female audience, the new logo incorporates a geometric shape based on authentic Indian patterns. Serif typography, a vibrant colour palette and luxurious print finishing, like gold foil, were used to combine an elegant and exclusive personality.

A person meditating. An unused logo proposal for a health center. This is for sale.

Lotusiana is an abstraction of lotus or flower, with geometric shapes.

Logo for an acupuncture clinic ('lo' stands for lotus and qi stands for 'qi'). the stigma are represented by needles.

Logo for a yoga event in Russia. I's a lotus flower with some elements of traditional russian ornament.