This is a logo that I designed for a university corporate identity project. The name of the business is "Paradise Heavens" and it is a lounge/bar/restaurant targeted to be located in shopping malls - intended to be a place to sit back and relax.
This was a second year university brief to choose a local client and show the benefits of design to a business. I choose a local tapas bar in Cardiff, after talking to the owners and a slight name change from 'Mango - Tapas Bar' to 'Mango - Lounge' I began working on concepts. After attempting to modify different fonts I created my own custom mark from scratch. Based on the shape of a mango and other cypriot fruit I realized all the letters could be formed from circles. I used this discovery to create the logotype, each letter hand drawn based on one or two interlocking circles. A bright orange colour that reflects the bar's food and atmosphere and a single green leaf to suggest freshness.
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