This logo is for a completely fictitious architecture studio called Lucid Form Architecture.
The icon is based on an optical illusion of a cube within a cube. Primarily, the form depicts a big cube, made of wood walls and metal-plated top surfaces, with a notch cut out of the center, resulting in a 3-D "L" shape. However, the longer one looks at this, perception begins to shift, resulting in a couple of different interpretations: 1) a small cube with a wooden wall and metal-plated bottom, in the corner of a room, hovering near the top of a tiled ceiling; 2) a room, tilted 90° clockwise, with hardwood floors, tiled walls, and a cube with a wood countertop and metal-plated side on the floor in the corner. This perception shift is important to the name, because it presents an ironic twist. To make "lucid" means to make clear, and while the icon seems to initially baffle and confuse, it ultimately encourages the viewer to challenge his or her preconceived notions of "perception." So too is the Lucid Form methodology for creating seeming impossible structures.
Our logo inspiration gallery will give you the creative boost you're looking for. Get your daily dose of logo design inspiration to work on your own logo design projects and get your business going. Be amazed by our logo designers and their brand guidelines. We are here to help you impress your clients and our fellow designers. Professionalize your logo design skills and get yourself to a new level. Browse our logo design gallery and discover all the new logo design trends and much more. We know you love logos!
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. Keeping this cookie enabled helps us to improve our website.
This website also uses Google Adsense, a Web-advertising-service of Google Inc., United States (“Google”). Google Adsense uses “cookies” (text files) that are stored on your computer and allows an analysis of the use of thiswebsite by you.
Google Adsense also uses so-called “Web Beacons” (small invisible images) to gather information. Through the use of Web beacons simple actions such as the visitor traffic to the website can be recorded and collected. The information generated by the cookie and/or Web Beacon is information about your use of this site (Url), including your IP address and will be transferred to a Google server in the U.S. and stored there.
Google will use this information to evaluate your use of the site in order to show and compile reports on website activity and ads for website operators and providing other services with website and internet related services. Google may also transfer this information to third parties where this is required by law, or where such third parties process the information on Google’s behalf.
Google will not associate your IP address with any other data held by Google. You canavoid storing cookies on your hard drive and the display of Web Beacons by choosing to accept in your browser settings, “cookies” (in MS Internet Explorer under “Tools> Internet Options> Privacy> Settings”, in Firefox under Tools> Settings> Privacy> Cookies), we would point out however that this may prevent you from using all the features of this website.
By using this site you agree to the processing of data about you by Google in the manner described, and agree to the aforementioned purpose.
Please enable Strictly Necessary Cookies first so that we can save your preferences!