Logo for Sportitan: Web for athletes, sports clubs, organizations and organizers of sporting events.
Idea: S + T + Sword (victory, sport & titans symbol)
Internet portal - daily dose of motivation and inspiration for your healthy body and mind. Strength, diet, self esteem.
When designing typography for the word "fitcult" I was inspired by the characteristics of the fitness (muscle, power, energy, dynamic). Custom lettering is a specific high contrast between horizontal and vertical strokes. The letter "f" and "i" are connected to the ligatures.
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