Logo proposal for a pharmacy. Logo shows simplified mortar with a pestle. What do you think about the concept?
PROJECT Panax Pharma is Czech based distributor of medicines and pharmaceuticals. I was asked to create simple and distinctive visual identity including logo manual and stationery. CONCEPT The logo contains stylized illustration of medicine mortar - traditional tool used for pharmaceuticals production and processing. The mark is reflecting susceptible and responsive approach of company through subtle rounded stylization and refined execution of it's design. Negative space used in illustration of the mortar also inspires emotions of preservation and processing content from out. Finally Optima typeface with turquoise and silver color palette completes company corporate identity design basics.
For Neuerlehrer (New Tutor) an education provider. This concept deals with the idea of well-balanced study. The mortarboard of course doubling as a see-saw. General vibe requested was light-hearted/friendly/playful, they wanted a logo the could double as a character/mascot to be used as a guide through the software, remember the paperclip helper from Microsoft Word? Similar/same premise. The represented 'age' of the owl is that of an owl chick, so that it can grow up along side the student.
For a Marketing/PR Company. The concept behind the mark is based on the age-old alchemic practice of attempting to artificially mass produce gold by way of fusion/synthesis with other elements. Since gold has only one stable isotope (the element Au) a massive chemical reaction would need to occur to generate this isotope. There is only x3 active protons difference between Lead & Gold. They're 'chemically' different...reaction to solvents, melting temp, etc...but, if you were to extract those x3 protons from lead theoretically, you would have gold. Things like American Idol employ this 'extraction' tactic...slowly removing the unnecessary protons (contestants) till they have their 'golden result' - a season winner.
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