Logo for TOXPRO - production company. Logo idea: monogram letter T+P (Negative space) + camera symbol. Custom typography inspired Azbuka Alphabet. Founders come from Russia, would like to have in the logo russian element.
ARCH ATELIER is an architecture and interior design studio based in Damascus, Syria. Formed and ran by a group of young architects who carry big dreams to establish their atelier into a global brandmark. The logo uses the initials of Arch Atelier, with negative space. The two "A"s where transformed into triangles that act like arrows upwards, which is the core concept of architecture, building towards the sky. The negative space also helps to give ascending harmony to the logo, which resembles innovation.
This was a commission we received from a company called Omnistaff - A recruitment Agency based in Johannesburg, South Africa. The company required a minimal logo that signified the multilateral approach they had to staffing solutions. This logo makes use of clever negative space to create the N, which just so happens to look like two arrows pointing in different directions.
"Our goal for a study of implementation of the new brand was to be based on the ideas and key objectives of the company are: Provide industrial assembly and maintenance services with quality and efficiency, which results in a competitive price and profitability. For the development of typography, seek work in the union of metal objects of everyday business, such as pipes, metal profiles and iron sheets, thus creating a unique and solid typography.”
This is a personal project to create a positive/negative identity for a typographic illustrative children’s book called Buster Bruno. Simple use of the distinctive profiles of Buster and Bruno my two cats uses the negative/positive space to created logo mark. The linking of the u from both words unites the two cats as they are brothers.
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