Maxime Fredon is a french self-taught painter. He wanted a clean logotype that could reflect a personal aspect of himself as an artist. After some research & experiments, I focused on his signature, the only element that was recurrent on all his painting. It was clearly a meaningful & logic orientation.
Decision was then made to simplify it from "Max" and work on “M”, the predominant letter.
Details on the design process can be seen here :
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