Susy’s Bakery ® is a premium quality bakery and food retail space founded and established by Azucena Romero Camarena since 1976 in Guadalajara, Mexico. The corporate identity is directly derived from the profile of the company: a small business which bakes signature gourmet cookies, cakes, cupcakes, pies, and choux, priding itself of having the best homemade touch of the region. Susy's Bakery’s packaging is quite simple and very easy to apply; we use parchment paper to wrap the different products, which is printed with a pattern of pictograms specially designed for the brand. Circular stickers are also printed with pictograms to stick on laminated packaging; finally, when delivering the client their purchase we use recycled paper bags printed with different designs, each made for small bags and for larger bags.
Is an establishment dedicated to the sell and preparation of speciality food and coffee. They know the place where the coffee grew and the different procedures are realized to obtain a variety of flavors, smells and acidity. In the part of the tea we work with one of the best houses of tea in the country named Carabanserai, located in Roma D.F., they provide french tea and realize their own mixtures of excellent quality. By our part we realize the redesign of their identity where we look to keep and stylize the main elements of their old logo, as the top hatted, the gentleman’s mustache and the cup of coffee, the result is a clean logo, sophisticated and with an european tendency, to give the classic touch on the composition of the new identity and unique consume experience. On the packaging we use ziploc type bags of rice paper to keep the freshness of the tea and also the coffee, and we tag with two stickers, one with the illustration of coffee beans and another one with the picture of a cup of tea.
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