"The concept of a gym nowadays isn’t just about weight loss or muscular mass gain. The Oxygen Gym went through a process of brand development where we aimed to enlighten the good vibes that the physical exercise can bring. So, we presented a brand with no color restrictions so that its application could embrace all of the sports.The color pallete established isn’t an issue as long as there is contrast where the brand is applied. However, because it is a gym that offers several different sports, we decided to use more vibrant colors ."
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