Forjando Diamantes (Forging Diamonds, in English) is an educational organization dedicated to strengthening and developing personnel for entry or qualification in Multi Level Marketing. The brand name was already included in the Briefing, which is why I had to focus on creating an image that represented the ideals of the business and the literalness of his denomination.
The main idea of the project was inspired by the contrasting colors of the flags of the two countries and the peculiar characteristics of their respective cultures. States, its elements create a unique and harmonious to symbolize the association between these two peoples.
The artistic design of this logo prized by the importance of the surname "Moura", whose initial is graphically represented by film tape on a background (perhaps a pattern shown on screen). The colors have no meaning aparento therefore were chosen according to personal taste.
"Raízes" ("Roots" in English) is a segment for training and distribution of products and services based on Multi-Level Marketing. The name was chosen due to the characteristics of biological functioning of the body's most important tree: the root, the stem laying on the ground and transports nutrients for their survival. These are also the characteristics of this segment: fix market, providing ways of working and bring products from their suppliers to the attention of the population, as a large tree attached to the ground, beyond that required for the ecosystem, offers plenty fresh who are in need.
You Can Change is a logo prototype for a coaching company. The concept used for the creating this logo is very simple: the ladder represents the challenge (life difficulties) and each step must be given according the coach orientation, but the lamp (the personal illumination) only can be changed by the own person coached. The example of lamp replacement arose from the fear that many people have to climb the steps on their own, but with proper help, they can acquire sufficient confidence to complete their task.
"O Rei do Cangasushi" logo is a prototype for a probable sushi bar in Brazilian northeast. The artistic design was entirely based on the figure of "Virgulino Lampião", the legendary king of the outlaw (outlaw means "cangaço" in portuguese), folk hero. A slice of salmon above the rice cake represents the typical hat of outlaws (outlaws means "cangaceiros" in portuguese) led by "Virgulino Lampião" (who wore glasses and had a blind right eye) at that time and today is considered the symbol of the Brazilian northeast.
Yuuhakkan Dojo, which means "cross swords among friends," is a group of friends who meet regularly to practice Kendo. With the opening up this community to new members, it became necessary to create an image to represent them. The artistic design was entirely based on Japanese heraldry, through the use of pre-established concepts (friends + cross swords) in a unique way called Kamon (crest Japanese). The helmets Kendo in continuous circle represents the never-ending friendship through martial art. In the center, in a very delicate way, there is a flower formed from the touch of the tips of bamboo swords used in training. However, the logo has several flowers of different ways. They also represent the monentos only experienced by the group.
"Abordo Psicologia" (Aboard Psuchology) is a group of debates about psychology conducted periodically in the State of Alagoas, Brazil. The logo was developed almost from the Greek letter "psi" (Ψ), universal symbol of psychology. The term "Abordo" in Brazilian Portuguese sounds also like to approach (talk about a topic). In short, it is as if the participants of the group discussions were aboard the boat of psychology to navigate through their areas of expertise - this is the purpose of this logo.
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