The Alex House Project is a multifaceted program designed and led by young mothers to increase long term self sufficiency and independence by providing parenting and leadership development in a safe and caring environment.
Symbol paradigm change! Logo combining the two most powerful ancient symbols there is. Yin & Yang and Flower of Life. In this case it needed to be the basic form of Flower of Life, the Seed of Life, to have the form nicely integrated as one. This logo is for a Feng Shui consultant that asked specifically for the energy of both symbols. The logo is copyrighted. The feminine fuschia color combines the universal loving energy of pink with calming blue, making the logo strong, passionate and confident. Some orange was added to give it an extra energy boost, to add depth and more symbolism.
Edmontonians love their sports. Oilers and Eskimos’ games regularly sell out and smaller sporting events are generally well-received. Understanding our ideas would be highly scrutinized, we decided to create an exciting alternative that would stand out among some of the larger sporting events. The biggest challenge was incorporating 40 characters of text (the name, the date, city location) as well as the maple leaf. The shape abstractly references the stitching on a baseball, while making the shape of 2 W’s.
As a Top 10 ranked event by Canadian Running Magazine, the Leading Edge RunWild Marathon has established itself as one of the Alberta region’s premiere road races. Targeting active families, RunWild (has an awesome name!) and uses a bright and energetic colour palette aimed to position it as one of the funnest races around.
Inspired by Super Heroes and Greek Legend, Urban Jungle designed the Guardian identity. Integrating the “G” of the product’s name into a Captain American-esque shield, and using a charcoal colour treatment on a bold stylized version of the Gotham typeface, the identity blends a vivid colour palette of pink and purple, giving the identity strength and modernity.
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