In order to offer a platform for designers and engineers, who need to define processes and materials for the production of prototypes and models, Leopard Pro was created in Florianópolis - SC - Brazil. Thus, the developed brand transmits in its essence the modern and technological, both by clean typography and easy to read, as by the symbol, which is the graphic and minimalist representation of the leopard.
Platform brings many talents together to form a solution, this is what makes up Platform - in a nutshell. The branding signifies these talents with multicoloured squares which are brought together to make up the logo and branding. The squares also form a 'platform' shape.
The main logo is ever changing and diverse. The number of squares and the colours are constant, but they rearrange from letterhead to business card to website etc., so it'll always look the same but is dynamic and evolving - just like Platform’s work.
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