Brand builder of luxury retail startups. Initials are used as brand mark. Steven is the 'godfather of brands' just as maffia bosses tend to be. The new look has to be stylish, bold and recognizable.
It's client work, a proposal that isn't approved.
The company is involved in business communication (Retail Trends magazine issue, retail360 web service, organization of business events). All of this revolves around communication, marketing, media and advertising.
Running shopping bag is followed by a customers mouse pointer. It suggest the addiction for shopping and how easy is to buy online. In the same time it will show your customer that your site is the best place to shop.
Lack of confidence regarding correct size is both the biggest barrier to begin shopping online, and the most frustrating part of the e-tail experience amongst those that already do. To remedy this, the Get My Size app takes out the guess work by calibrating garments to a fixed standard and thereby removing the guess work for the online shopper. This project required the development of a brand which was at once identifiable but could also seamlessly work within a variety of existing retailers' websites.
Designer: Denis Aristov Client: Active Drive Industry: Retail Keywords: snowmobiles, all-terrain vehicles, motorcycles, utility vehicles, retail, ATV, active, drive, handlebar, wings
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