Scott Sanford is a fitness coach and instructor. With this logo a went with a modern but slightly gritty approach. He fell in love with this concept.
Serenity Blue is a massage therapy company. They wanted a very feminine, artsy logo that was abstract. Also is was key that the entire logo could work well as one color.
Sophie is freelance writer, she wanted a artsy feel to the her logo ( very approachable ). So, I went with a watercolor approach. The pen head is the basket of the balloon, implying that she lifts people up with her writing.
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