Logo design for clothing brand. Target audience men 15-30 who are probably athletes, in fraternities, and like to drink and party a lot.
The logo is an emblem of my three distinct cultural identities as a graphic designer: the head of a Chinese dragon, the body of an English lion and the tail of a Portuguese rooster. Born in a Portuguese colony in China where east meets west, I grew up in a richly diverse cultural background and have now lived in the English capital for more than ten years.
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