Inspired by Super Heroes and Greek Legend, Urban Jungle designed the Guardian identity. Integrating the “G” of the product’s name into a Captain American-esque shield, and using a charcoal colour treatment on a bold stylized version of the Gotham typeface, the identity blends a vivid colour palette of pink and purple, giving the identity strength and modernity.
In rebranding my own small vending business I wanted to achieve a clean swiss-style design. I would appreciate any feedback. I used guides extensively but ultimately the character spacing came down to eyeball.
Designer: Denis Aristov Client: The Government of Perm Region Industry: Event, Non-profit Keywords: Perm City, memorandum, flag, spectral, gradient, sans, typographic, dynamic, leadership
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