Sinverb - creative thinking (blue icon and blue dot) and sharing (icon = arrows and negative space where inside is letter S for sinverb/sharing)
The company is involved in business communication (Retail Trends magazine issue, retail360 web service, organization of business events). All of this revolves around communication, marketing, media and advertising.
The logo is a clever coming together of the idea of "the eyes are the window to your soul" and the universally recognisable symbol for "sharing" content through social media networks which is the "soul" of what the company provides.
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