The logo communicate instant “medical” and “toothbrush”. If you add these to words its easy to think of a dentist - and thats what the logo is for. The tone of voice is clean, and the color is the code for “medical”. The toothbrush symbolize the Rod of Asclepius (Asclepius was the Greek god of medicine). He was holding a rod with a snake rapped around it. The snake symbolizes the snake bite, which was the worst kind of disease someone could have in the antiquity and very difficult to cure. However, Asclepius had the power to heal even the snake bite. This rod with the snake is known as the Rod of Asclepius and is even today the symbol of the physicians throughout the world.
A logo is simple and straightforward. A letter S formed by a snake that turns on itself. Inspired by the famous game. Easily reproducible and recognizable.
Composed of text, the letter S which represents the snake. This logo is simple, needs fewer colors and effects. It's easier and less expensive to use.