Marsala is a Textiles Agency, exporting clothes and fabrics.
A fresh, clean, post-modern, friendly identity which uses a subtle suggestion of color referring to sample fabrics, in combination with Black typography, communicating the identity and its content clearly and to the point.
Concept for LiveSmart, a program that pairs a high school junior with a middle school eighth grader as a mentor to help them transition from the middle school into high school. I decided to go with a clean, modern look, while also remaining slightly cartoon looking since the logo is for a school program. The arrow represents guidance and transition, the two major tenants of the project.
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