"The first mountain - the left one - is Mount Sajama, situated in Bolivia, the place of origin of the main ingredient of Bernino Gourmet Potato. The central mountain is Matterhorn, located in Switzerland, where the Rösti Potato was created along the canton of Bern. The White Rock is the last mountain and where Bernino Gourmet Potato will be launched, in Palhoça/SC, besides being a strong inspiration for the development of the first restaurant of this franchise.”
In rebranding my own small vending business I wanted to achieve a clean swiss-style design. I would appreciate any feedback. I used guides extensively but ultimately the character spacing came down to eyeball.
Many don’t realize that each typeface we encounter in our day-to-day lives is a result of a very intricate creative process, that requires considerable effort on the part of it’s designer. Yet, the hallmark of any great typeface is humbleness: when you aren’t even aware of it while reading, then it’s good. That is the conflict I wish to resolve by raising awareness of the world of typography. I wish to pay my respect to the great masters by capturing their likeness in a series of portraits, composed of the very typefaces they brought into existence. Please take a moment to absorb these images and realize: in any great typeface, each and every letter is born of hours of care and effort, to people who really love their craft. László Sándor
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