The Potion Lady is a Melbourne based Australian Bush Flower Essence practitioner. The brand needed to be quirky, mystical and magical. The client wanted to create a character that would become the 'face' of the company so it had to have personality as well as portray the emotive nature of the business.
The main iconic feature of the logo mark is the abstracted version of the historic Labyrinth which is a structure deriving from Greek Mythology. It is said that the Labyrinth was originally built by Artificer Daedalus for King Minos of Crete and It’s sole purpose was to hold the mythical creature that was half man and half bull (a minotaur). The Labyrinth was built so that the minotaur was held right in the centre of the labyrinth and was designed so that it was near impossible for the minotaur to escape the labyrinth. Ariadne who was the daughter of King Minos was put in charge of the Labyrinth which held the minotaur and she later helped Theasus (mythical founder of Athens, Greece) in killing the minotaur by providing him with a sword and a ball of thread so he could find his way back out of the Labyrinth. Traditionally a labyrinth has only 1 entrance and exit - however this abstracted version of the labyrinth has two - this is because in both life and business there is always more than one way to succeed and move forward and the limits are endless. ----- Metaphorically speaking in regards to Psychology. The centre of the labyrinth is where someone in need of therapy may feel they are at, unable to find their way out of the dark hole in their mind, stuck in a maze. The minator is the psychological block that is holding them down. The idea is that Mindset will go into the subjects mind (theoretically of course), into the maze and remove the minator (the block) on their mind and help the subject find their way out of the maze with the help of therapy. --- Metaphorically speaking in regards to Business Coaching. It’s very easy for a business owner to feel as though they are not in control of the direction of their business. It’s also very easy for them to get lost on the wrong path making it sometimes very hard to get back onto the right path for them. Causing the same mental affects as getting lost in a maze (or labyrinth). ---- The overall concept of this mark is to portray mindset synergy as a company who can and will strive to find the best path to the same goal - success and/or the ability to cope.
Logo design for a Dutch sport physiotherapy company called 'fysiosportief'. They asked me to come up with a new refreshing logo for their business. The client preferred the type to be custom and as friendly looking, easy to read and a little twist integrated in it that shows some sort of speed and dynamic. The icon is a combination with the letter 'F' together with a running human. Also tried to perfect the balance by adding that same shadow effect from the typo.
The 'cineflor' is made up of two words, 'cine' (root - kineo is an ancient Greek word, meaning 'to move' or 'stir up') and 'flor' ( root - latin word for the flower), e.g. energy healing, massage therapy, different types of creativity,etc.
"Synthesis Centre" is a centre of physical and spritual health, in Athens. The services provided are consulting, psychotherapy, stress management, astanga yoga and more..
The concept of this corporate identity in general, is a "ball" that represents one’s soul and/or body that "unrolls" after being taken care through therapy and yoga. As a result, the symbol of this logo represents the physical & spiritual "lift-up" of a human figure, "the ending point" and the "result" of this whole experience.
In order to express its unique character, The logo was created from one single, black-inked line to show a handwritten style.
Aristea Kostopoulou is a professional masseuse based in Athens. She provides services at one's home such as reflexology, therapeutic massage, relaxing massage, reiki and more..
The inspiration of this logo was the great love that Aristea has for her work and the "magic" that she provides with her hands!
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