Bodyhack will revolutionise the way people get fit and healthy. Bodyhack provides people will real advice based on what's good for their individual constitution and goals, not bad generic advise that may not work for everyone, or at all. Fitness plans and diets are tailored to an individual and proven with photographic and metric evidence, almost like a gym combined with a science lab. The concept here focusses on the symbol of St John's Arms, which was originally used to defend from bad spirits and bad luck, or in the context of Bodyhack; bad advice. It has also become popular in modern computing, which works well with the 'hack' theme. One corner has been highlighted to present a letter 'b' which stand for 'body hack' and 'body', which makes this logo more own-able. There is further meaning here too; Bodyhack offers some comparison in their service, comparing which fitness plan works best, here there is a four-way comparison, with one (the blue one - Bodyhack) being identified as the best. The shield, which represents the body, or more precisely, defence for the body, again further's the logo's own-ability. It also gives a club feel, which emotes a sense of trust, important for the nature of the service Bodyhack provides. As you can see, a lot of thought has gone into the imagery, but in general, the logo is cool and wearable on a t-shirt, shorts and various other apparel. Temporary landing page here (to be redesigned): http://www.bodyhack.com
Here is one option for a logo and branding project for a brand new social network. It revolves around the idea that through Fansite, fans can meet other fans through their common interest in a musician, sports star or celebrity etc. This is signified by the choice of typefaces; ‘Fan’ is in one typeface while ‘Site’ is in another. The two typefaces have been chosen carefully to offer all the right messages and personality. ‘Site’ is written in a hand written typeface, inspired by a celebrity’s autograph which helps give the logotype a unique identity. ‘Fan’ is written in a modern, 'cropped' typeface that represents the fan community and social network aspect of Fansite. Fansite is a modern, digital equivalent of a fan scrapbook or fanzine, or at least this forms the basis. The 'Fan' typeface is modern and has a strong relevant personality itself, but it is treated in a unique way. Each letter is tightly cropped, yet still legible, inspired from old fanzines when fans would use scissors to cut and layout their magazines.
Mask | Playing With Type. Rotation of the letter "a" to form the mask (for those who have not noticed)
Fansite is a modern, digital equivalent of a fan scrapbook or fanzine; a social network for fans to get together, discuss and swap content based on their favourite celebrity. The typeface selected is modern and has a strong relevant personality itself, but it is treated in a unique way. Each letter is tightly cropped, yet still legible, inspired from old fanzines when fans would use scissors to cut and layout their magazines. This modern, digital equivalent creates a unique and memorable logotype.
Logo made for an initiative that encourages collaboration with photography and words to create meaningful pieces of work. Check it out! www.typophotography.com
Logo made for fun; the word SQUARED... shaped like a square! For kicks, I made it into an anaglyph.
Extended House. Negative space used for the letter E. The house serves as a perspective to this letter E.
This logo is for a completely fictitious fish market.
The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this very maximalist and illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. In the full lockup, the addition of the life preserver takes less emphasis off this gimmick, allowing one to slowly discover the fish.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
This fictitious company logo is the result of happenstance typographic exploration. I was playing around with H and I letterforms set in Platelet, and, after placing the I within the H, I noticed that it started to look like a dog face. After some modification, and with the addition of a curved P for an extended dog tongue, the resulting typographic illustration spelled "HIP." I thought it would be fun to name this fictitious company Hip Pups, which could be a shop that sells high-end dog accessories. The Registered symbol is integrated creatively into the mark by spelling "RUFF!"
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