This fictitious company logo is the result of happenstance typographic exploration. I was playing around with H and I letterforms set in Platelet, and, after placing the I within the H, I noticed that it started to look like a dog face. After some modification, and with the addition of a curved P for an extended dog tongue, the resulting typographic illustration spelled "HIP." I thought it would be fun to name this fictitious company Hip Pups, which could be a shop that sells high-end dog accessories. The Registered symbol is integrated creatively into the mark by spelling "RUFF!"
This is a totally fictional company that I refer to as "a boutique doughnut studio." I envision it as a trendy, metropolitan bakery that allows customers to glaze and decorate their own unique doughnuts. I wanted this to look really tactile, gooey, and sweet - like you really want to take a bite. Type for "glaze" is custom, and reflects the roundness of a doughnut. Click here to view my Flickr stream for full design rationale and additional images.
This completely fictitious company logo is the result of happenstance typographic exploration.
Through modification, I discovered that a lowercase M, set in Matrix Script Bold, began to resemble an elephant. Realizing the potential for a self-initiated logo development exercise, I dubbed my hypothetical company "Mr. Memory," an allusion to the idiom, "an elephant never forgets." With the addition of the R and the peanut as a punctuation replacement, the character exists both as an elephant as well as Mr. Memory, himself. This company could be one that manufactures RAM or external hard drives, or it could be a learning center.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
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