A recently finished logo for a company providing vintage furniture and prop rentals for photo shoots and events.
This logo is for a completely fictitious fish market.
The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this very maximalist and illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. In the full lockup, the addition of the life preserver takes less emphasis off this gimmick, allowing one to slowly discover the fish.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
logo for publishing company. Features thin sans-serif font with wide tracking a simple book design with hatch shading for added depth. Made in one colour to enable its use on various coloured backgrounds via simple colour change. To be used on stationary, web and on books of various colours.
Approved logodesign for Realtyweb.com Custom made Typography. RealtyWeb.com combines 3rd party data and information on close to 30,000 state and local real estate markets to help the consumer and the real estate professional make educated decisions.
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