Client Brief: Little Saigon is the Vietnamese Restaurant, located at the heart of Newcastle. opened in 2008, after 4 years opening, they have proven our quality by winning the Best Oriental Restaurant in the North East in 2009 and the Chef of the Year in 2010 in Fusion Competition. The current position of the restaurant: Located at the heart of Newcastle city, in 6 Bigg Market – one of the busiest areas in town where there are a lot of bars and attracts a busy crowd on weekends. Taget : Design a professional brand for Little Saigon Require a traditional Vietnamese look, spot on and easy to understanding. Business philosophy: Be our guest, we serve you best!
Logo for my art & design studio.
I define ATOMICvibe as the "a-HA!" moment of clarity in the creative process. Like nuclear fusion, it's when tiny ideas coalesce, and then explode into beautiful design.
The logo visually depicts this creative reaction. Forming abstract A & V shapes, the converging hands cradle the tiny beginnings of a big idea, fusing them until they discharge a shockwave of creativity. The custom type, designed to perfectly integrate with the mark, is meant to symbolize electron paths. Heavily inspired by retro imagery from the Atomic Age: science, the Space Race, Sputnik, the iconic George Nelson Ball Clock.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
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