Branding for Ponoi (“ПОНОЙ”) River Co (since 1991). - They operate high-end catch-and-release fly-fishing camps on the Kola Peninsula (northern Russia). The fishing is second to none and the river is known as the most prolific Atlantic Salmon river left in the world. Target audience is 55-60 years old.
Bruce & Co is a Scottish private bank with a solid reputation of having good foresight and future planning. The lion marque derives from Scotland's oldest clan- the Bruce Clan, with the motto 'fuimus' (we have seen).
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