www.mikemark.com We needed a logo that would remind us of the broken marbles from the ancient Greek agora, a place to sell and buy, speak and debate, meet and learn. We thought that our logo version of agora should be colourful as a way to express hope, happy motives and uniqueness. We loved the idea of a circular logo because we needed balance and because we thought that this project should roll.
This logo is for a completely fictitious fish market.
The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. This is the minimal, alternate version of this logo.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
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Nice one, love this style of illustrations.
ReplyI like it ;)
Replycongrats
Thanks guys !
Reply