ARCH ATELIER is an architecture and interior design studio based in Damascus, Syria. Formed and ran by a group of young architects who carry big dreams to establish their atelier into a global brandmark. The logo uses the initials of Arch Atelier, with negative space. The two "A"s where transformed into triangles that act like arrows upwards, which is the core concept of architecture, building towards the sky. The negative space also helps to give ascending harmony to the logo, which resembles innovation.
This logo was designed for a university project. Through the metaphor of flight is the name of "The Little Prince" for which it was made. Gross and childish features were used in order to emphasize the purpose of the association: to help disadvantaged children.