The lettering constructed irregularly, as if it had been drawn by hand, expresses the organic aesthetics of Cultivah. The branch, which extends throughout the lettering, as if it had germinated, contemplates the main product of the company, the one of vegetal origin. Finally, the noises present throughout the brand, its imperfections, illustrate the in natura language of business, free from external agents and conceived in its purest form.
Designer: Denis Aristov | Client: ISOCARP | Industry: Event, Congress | Keywords: 48th ISOCARP Congress Perm – Fast Forward: Planning in (hyper) dynamic urban context
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