Branding for Tokyo:Ocean - a cultural restaurant and art gallery. This was a student project that I have re-visited.
The identity of the builder JIMAV is based on the inspiration that we had with organic architecture. With curved forms we achieved a symbol with plenty life, which is balanced with a simple, legible and solid typography. The logo is a form developed with the approach of the letter “J” of Jiménez and the letter “A”of Avelar, which compound the name of the builder JIMAV. We developed a variety of the logo’s versions and compositions for the use in different applications and to make easier it’s reproduction.
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