UNUS is a growing network of individuals and organizations who collaboratively work in the construction of a Wisdom Society.
Our society is moving from an information era into a disruptive, knowledge-based paradigm, in which raising awareness of the interdependence among us and reclaiming new ways to address society's demands through a positive and collaborative orientation are crucial for humanity's future sustainability. At UNUS we strongly believe the following cycle is the result of living and working at our full human potential for collective happiness, prosperity and integrity.
Our mission is to provide platforms and tools to foster change towards a Wiser Society in all levels: from individuals to their relationships, organizations and the planet.
This is a logo for a completely fictitious entity named IMPORTL, which could be an open source web development site, or some type of developer software.
The idea is that the triangular facets form a series of open holes, or "portals," in multidimensional space. The central facets can also be seen to form a cube which is open on three sides. Lying before each opening is another opening on that side's respective "floor," yet, in an Escher-like paradox, where spatial orientation is an irrelevant construct, there is no floor. There is no up, down, left, right, back, or forth. This hyperspatial environment suggests infinite possibilities for the arrangement, manipulation, and exchange of data.
For color, the idea is that the primary colors that form the central cube beget the secondary colors that rotate outward, suggesting expansion, transformation, evolution.
The mark employs a custom typeface that compliments the angularity of the mark.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
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