Serenity Blue is a massage therapy company. They wanted a very feminine, artsy logo that was abstract. Also is was key that the entire logo could work well as one color.
The basic shape of the logo is based on three elements which are, a letter M, a crown and a heart expressing majesty and deep love of chocolate, gold and black are the perfect combo referring to a luxurious palette, Finally the font is a sans serif humanistic with elegant curves, superfine and bold lines showing the contrast and beauty of a high quality, classic, sophisticated product.
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