Yuuhakkan Dojo, which means "cross swords among friends," is a group of friends who meet regularly to practice Kendo. With the opening up this community to new members, it became necessary to create an image to represent them. The artistic design was entirely based on Japanese heraldry, through the use of pre-established concepts (friends + cross swords) in a unique way called Kamon (crest Japanese). The helmets Kendo in continuous circle represents the never-ending friendship through martial art. In the center, in a very delicate way, there is a flower formed from the touch of the tips of bamboo swords used in training. However, the logo has several flowers of different ways. They also represent the monentos only experienced by the group.
Fictional logo for an Adidas-themed résumé. This is in no way affiliated with Adidas.
Earlier this year, Adidas Originals had an open Design Director position in their Portland HQ, and, being a lover of the brand, I decided to apply. To demonstrate not only my skills as a graphic designer, but also my knowledge and respect for the adidas brand and its legacy, I designed a self-promo booklet (a highly-conceptual adaptation of my current résumé) that is aesthetically inspired by adidas Originals marketing brochures. The booklet chronicles the accomplishments of a fictional alter-ego, Coach Ramirez — an adidas track suit wearing, afro'd, mustachioed designer — and is written as if he's actually the Design Director at adidas Originals. Sadly, I didn't get the job.
Click here to view my Flickr stream for full design rationale and additional images.
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