I have a personal interest in Viking/Norse history and lore, so that's where the name and design comes from. Now when we think of Norse/Vikings, a lot of us jump to Thor or even Odin, however Tyr, the god of law and heroic glory, is arguably older and potentially historically more important than either of them. While in the lore, he is the son of Odin, his name originates further back as it literally translates into "God". This means he may have been one of the very first Norse gods ever conceptualized. His importance became engraved in our day-to-day lives without anyone realizing it; a day of the week was named after him. That very day, would be Tyrs-day, also known as: Tuesday. In Norse mythology there was a wolf named Fenrir, who was living among the gods and it was said by the Norse that he would one day turn on the gods. In order to prevent this, they chained him up, promising to eventually release him. Not wanting to be seen as a coward, Fenrir resisted, but agreed to it as long as someone put a hand in his mouth as a pledge of troth. As none of the gods wished to lose their hand, Tyr stepped up and offered his. He in turn lost it, but Fenrir became chained up and unable to harm the others. So in short, the God of law sacrificed his arm for the sake of others. Followers of Tyr are asked to enforce justice in their lives while keeping an open mind to both sides of the situations, and if you know me, you'll know that I'm a firm believer in that there are two sides to every coin and that I rarely jump to conclusions based on what one side said. I hold those values close to me, so upon reading about Tyr, it rang close to home and I took a great interest to it. "True justice is served not by letting violent emotions rule our actions, but by binding the violence both in ourselves, and in that which threatens the justice and peace of our world." So why didn't I use Tyr specifically in my logo? While I didn't use him explicitly, I did use Fenrir, the beast he had to tame in order to secure the safety for everyone else. I took it as a metaphor as what I believe in - sacrificing yourself or your interests for the prosperity of those around you. That's what the wolf in my logo represents, the fear you face in the times of great, but needed, sacrifice. So no, it is not Tyr himself, but rather a representation of what he stands for and stands against.
Susy’s Bakery ® is a premium quality bakery and food retail space founded and established by Azucena Romero Camarena since 1976 in Guadalajara, Mexico. The corporate identity is directly derived from the profile of the company: a small business which bakes signature gourmet cookies, cakes, cupcakes, pies, and choux, priding itself of having the best homemade touch of the region. Susy's Bakery’s packaging is quite simple and very easy to apply; we use parchment paper to wrap the different products, which is printed with a pattern of pictograms specially designed for the brand. Circular stickers are also printed with pictograms to stick on laminated packaging; finally, when delivering the client their purchase we use recycled paper bags printed with different designs, each made for small bags and for larger bags.
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