"Abordo Psicologia" (Aboard Psuchology) is a group of debates about psychology conducted periodically in the State of Alagoas, Brazil. The logo was developed almost from the Greek letter "psi" (Ψ), universal symbol of psychology. The term "Abordo" in Brazilian Portuguese sounds also like to approach (talk about a topic). In short, it is as if the participants of the group discussions were aboard the boat of psychology to navigate through their areas of expertise - this is the purpose of this logo.
Logo design for a fitness/consulting, U.S.A. The company formed is a personal training/lifestyle coaching company targeting higher end clientele.
This is one of four log concepts that i designed and developed for a client. Their business is brand protection so the concepts had to be crystal. This logo didn't get picked as its visual associations did not relate to the corporate values of the client. I may recycle it as a personal brand id but still the visual elements has no relation to the name of my business "atoms". Thanks
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