This logo is for a completely fictitious fish market.
The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. This is the minimal, alternate version of this logo.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
Keepfactor is a software survey for office buildings. The users of the office buildings will complete this survey. After this Keepfactor analyzes this data and gives the building a mark. This gives the owner of the building understanding about the satisfaction of his office. In this way the company's in this offices don't have to move to another building. They can just change the things to make it more attractive for the users.
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