This is a logo for a completely fictitious entity named IMPORTL, which could be an open source web development site, or some type of developer software.
The idea is that the triangular facets form a series of open holes, or "portals," in multidimensional space. The central facets can also be seen to form a cube which is open on three sides. Lying before each opening is another opening on that side's respective "floor," yet, in an Escher-like paradox, where spatial orientation is an irrelevant construct, there is no floor. There is no up, down, left, right, back, or forth. This hyperspatial environment suggests infinite possibilities for the arrangement, manipulation, and exchange of data.
For color, the idea is that the primary colors that form the central cube beget the secondary colors that rotate outward, suggesting expansion, transformation, evolution.
The mark employs a custom typeface that compliments the angularity of the mark.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
Our logo inspiration gallery will give you the creative boost you're looking for. Get your daily dose of logo design inspiration to work on your own logo design projects and get your business going. Be amazed by our logo designers and their brand guidelines. We are here to help you impress your clients and our fellow designers. Professionalize your logo design skills and get yourself to a new level. Browse our logo design gallery and discover all the new logo design trends and much more. We know you love logos!