When I was asked to create a logo for a fashion blog and I heard its name, I was excited to begin working on some drawings. After twisting, placing and stretching some hangers I started to draw out shapes and fell, dare I say it, 'lucky', on the perfect idea. The necks of the hangers form the love heart, and it almost creates a star-like shape.
A logo design for a new web based start up which is set to launch 2013. After brainstorming, I began to look at meanings and conotations assosiated with the name. By combining the two first letters, 'g' and 'o', and being particular with my typeface I was able to resemble a face, with spectacles. The spectacles conote 'looking' which was the purpose of the website.
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