Logo proposal for hungarian architect.

"The material and the natural." "Synthesized through the "J" all kinds of material used in day-to-day of their projects as: wood, concrete, cement, sand, gravel. And for the letter "A" seek transpire the natural side, plants and foliage used in their projects.”

"Project developed for the architect Fabricia Cortina, where the inspiration for the brand development was based on the French Curve ruler, an important element of Architecture.”

Landscape architect logo / 2009 / 2 (rejected)

IT Consulting Company located in Washington D.C. specializing in Virtualization, Network Design and Cyber Security

This logo is for a completely fictitious architecture studio called Lucid Form Architecture.

The icon is based on an optical illusion of a cube within a cube. Primarily, the form depicts a big cube, made of wood walls and metal-plated top surfaces, with a notch cut out of the center, resulting in a 3-D "L" shape. However, the longer one looks at this, perception begins to shift, resulting in a couple of different interpretations: 1) a small cube with a wooden wall and metal-plated bottom, in the corner of a room, hovering near the top of a tiled ceiling; 2) a room, tilted 90° clockwise, with hardwood floors, tiled walls, and a cube with a wood countertop and metal-plated side on the floor in the corner. This perception shift is important to the name, because it presents an ironic twist. To make "lucid" means to make clear, and while the icon seems to initially baffle and confuse, it ultimately encourages the viewer to challenge his or her preconceived notions of "perception." So too is the Lucid Form methodology for creating seeming impossible structures.