The Alex House Project is a multifaceted program designed and led by young mothers to increase long term self sufficiency and independence by providing parenting and leadership development in a safe and caring environment.
A simple logo study for yellowfinch, a financial services and loan management company. Liked the idea of using the ascender of the lowercase 'f' to create the shape of a bird in flight. Typeface is some flavor of Bodoni if I remember correctly.
Unused conceptual logo. The negative space within the eyes pupil shows an abstract eagle. For sale.
Unused proposal for an education-based initiative to reconnect with participants of a 50 year-old national survey of high school student aptitude in math, reasoning, and language. The current initiative aims to share these participants' stories from the past 50 years, and the collected data could be used in a variety of academic, economic, sociological, and health-related ways.
This mark is steeped in uplifting, motivational symbolism. It's constructed such that it could represent two hands clasped, two birds in flight, or even one hand cradling or releasing a bird. The hand-drawn line quality, typography, and offset color evoke a nostalgic '60s feel. Unused proposal.
For Neuerlehrer (New Tutor) an education provider. This concept deals with the idea of well-balanced study. The mortarboard of course doubling as a see-saw. General vibe requested was light-hearted/friendly/playful, they wanted a logo the could double as a character/mascot to be used as a guide through the software, remember the paperclip helper from Microsoft Word? Similar/same premise. The represented 'age' of the owl is that of an owl chick, so that it can grow up along side the student.
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