Logo for a website that selling gifts online. All the gifts will include preserved flowers in the boxes. I incorporate 'v' with a 'rose' to represent this brand and the client love it. :)
Locketdrive is an app and online service, where you can stash your family photos directly from your devices. The imagery I had in my mind is a woman who holds her photo in her locket drive necklace. Just like vintage locket drive necklaces.
This logo for a completely fictitious company started when I noticed that the negative space with the letter P set in the typeface Blackoak looked a bit like a gun firing a bullet. This got me thinking of how interesting it would be if there were a super-girly, female-owned and operated boutique, catering only to women, which sells not only firearms and ammunition, but also beauty supplies. Everything a modern woman needs! Hey, if you're gonna make up a logo and a company to go with it, why not have a little fun with it? Here, the left side of the P reveals the profile of a gun barrel in negative space, while the negative space within the bowl of the P reveals a makeup brush, which doubles as a bullet being fired. The P mark, based on the Blackoak letterform, is constructed by hand, and the type for "Patricia's" is based on Archive Antique Extended, and is also constructed by hand. I did this because I wanted rounded corners and edges to give the logo a more feminine touch.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.