Neuro Dropin is an award-winning charity that supports people and families affected by a range of neurological conditions. Hotfoot created a new logo and brand identity for the charity to highlight their warm and welcoming presence in the community.
The logo design for the ceramics atelier had to be a simple and one-color symbol, allowing it to be embossed in clay. The owner wished also for it to have a friendly and carefree spirit. Her answer to a aptly posed question lead us to the motif of a smiling sheep, characteristic of her work. I showed the sheep en face, instead of a profile, like she appears usually, and I gave her hooves gestures of creative activity. It accounted for a highly inviting, distinctive and memorable mascot logo in a form of a seal.
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