Many don’t realize that each typeface we encounter in our day-to-day lives is a result of a very intricate creative process, that requires considerable effort on the part of it’s designer. Yet, the hallmark of any great typeface is humbleness: when you aren’t even aware of it while reading, then it’s good. That is the conflict I wish to resolve by raising awareness of the world of typography. I wish to pay my respect to the great masters by capturing their likeness in a series of portraits, composed of the very typefaces they brought into existence. Please take a moment to absorb these images and realize: in any great typeface, each and every letter is born of hours of care and effort, to people who really love their craft. László Sándor
This logo was designed for IMS, a landscape lighting and irrigation maintenance company. We created an iconic brand identity that successfully represents their industries, and presents them in a professional, contemporary capacity. Furthermore, IMS's objectives are to become more prominent in the lighting industry, which is reflected in the iconic branding graphics.
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